Utah Hockey Club players celebrate after winning 4-2 against the St. Louis Blues during an NHL game held at the Delta Center in Salt Lake City on Saturday, Jan. 18, 2025. 9Photo courtesy of Tess Crowley, Deseret News)
SALT LAKE CITY – According to the United States Patent and Trademark Office, Uyte LLC (the same organization that originally filed for all the Utah Hockey Club names) has applied for and been granted an extension for the Utah Mammoth nickname as well a Utah Hockey Club name.
As of February 4, 2025, an application extension was granted by the United States Patent and Trademark Office for Utah Mammoth
What’s significant about the extension for Mammoth, is that only a blank Utah Hockey Club name has received the same extension. Meanwhile, Outlaws will not require an extension until April.
Uyte, LLC is the same owner of trademark applications for nicknames related to Utah’s NHL team that were filed in April of 2024.
Some of Uyte, LLC’s previous trademark applications were for names including Utah Ice, Utah Mountaineers, Utah Glaciers, Utah Freeze, Utah Hive, Utah Outlaws, Utah Swarm, Utah Squall, Utah Fury, Utah Blast, Utah Frost, Utah Canyons, Utah Powder, Utah Venom, Utah Yetis, Utah Caribou, Utah Black Diamonds, Utah Blizzard, Utah Mammoth, Utah HC, and Utah Hockey Club.
Following the original fan vote in 2024, the Utah Hockey Club then coordinated an official in-person fan vote during a stretch of home games at Delta Center in late January of 2025.
“Hockey is a community asset,” Smith Entertainment Group executive, Mike Maughan said. “They [Ryan and Ashley Smith] wanted to do something that’s never been done in the history of professional sports, which is invite fans to be part of this incredibly iterative and exciting process to help pick a name.”
“We have such faith in the fanbase here and the people of Utah.”
From January 29 to February 4, fans could vote at the Delta Center for either Utah Mammoth, Utah Outlaws or Utah Hockey Club.
The patent extension for Mammoth and Utah Hockey Club (without a corresponding logo) was then granted on February 4.
As arguably the most popular name since the franchise’s inception, the Utah Hockey Club worked vigorously with Yeti Coolers to come to an agreement. Yeti ultimately decided they did not want to enter in a coexistence agreement with the Utah Hockey Club.
Related: Yeti Out, Utah Hockey Club Name Down To 3 Final Options
“You’ll of course notice the absence of Yeti which has been popular amongst many fans and has been one of the leaders,” Smith Entertainment Group executive, Mike Maughan said.
“There’s nothing that came from the trademark office over the last week or so that was surprising to us in anyway…We have engaged with Yeti Coolers extensively. The NHL has also helped engage with us with them. At the end of the day, they have a trademark that allows them to print Yeti or Yeti’s on clothing…Without a coexistence agreement, we would not be able to print that.”
While the team has officially moved on from Yeti, Wasatch will serve as a replacement to appease fans that would prefer a mythical snow creature option as part of the logo.
The new potential Utah Hockey Club logo also features a similar mythical snow creature while Mammoth has its own.
“We’ve replaced the name Yeti with Wasatch. It still allows us to honor the mythical snow creature idea from that with a distinctly Utah appeal,” Maughan added.
While the Utah Hockey Club would not comment on the patent extension, President of Hockey Operations Chris Armstrong recently shared that the club is still in the process of finalizing their new name.
“We continue to work through our naming process and remain on track to announce the team name ahead of the 2025-26 season,” Armstrong said.
“Every day we get closer but not there yet.”
The Utah Hockey Club will now face the Edmonton Oilers on Tuesday night at Rogers Place. The game can be viewed on ESPN. Fans can also tune in on air on the KSL Sports APP or on 97.5 and 1280 The Zone. Click here for the full schedule.
