SALT LAKE CITY – Fans took to social media to share their reactions after Smith Entertainment Group unveiled the temporary nickname, logos, colors, and sweaters for Utah’s NHL team.
On Thursday, June 13, SEG revealed the temporary name for Utah’s NHL team as “Utah Hockey Club.” The permanent nickname is still being decided and can be voted on by fans.
In addition to temporarily naming the franchise, SEG shared the logos, colors, and sweaters for the team’s first season.
The team will sport sweaters that feature the name “Utah” on the front. The official colors of the team are rock black, salt white, and mountain blue. The colors are intended to be used in future seasons as well. Multiple logos were also unveiled.
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After the Utah Hockey Club assets were shown off, fans shared their reactions on social media. Here are some of people’s responses:
What grade do you give @utahhockeyclub's new look?#UtahHC #NHLinUtah #NHL
— KSL Sports (@kslsports) June 13, 2024
Coming this fall… Join us on the journey @utahhockeyclub #utahhc pic.twitter.com/aKkknd9JoH
— Ryan Smith (@RyanQualtrics) June 13, 2024
Color scheme is 10/10. Excited to see the branding once the permanent nickname is finalized. https://t.co/U0PUghOkcv
— Kyle Ireland (@kyleireland) June 13, 2024
The color scheme is nice! https://t.co/aaZQl0A0wk pic.twitter.com/wRTRHWUO8o
— Jeremiah Jensen (@JeremiahJensen) June 13, 2024
I like! Sign me up for the home “rock black” sweater!#NHLinUtah https://t.co/6e9UNl0rx6
— Sam Farnsworth (@Samsworth_TV) June 13, 2024
The black jerseys being the home uniforms
👨🏻🍳👌 pic.twitter.com/RftW2U3tRj— Ben Anderson (@BensHoops) June 13, 2024
This color scheme is🔥 #NHLinUtah #UtahHockeyClub https://t.co/HlQfQ7MdZz pic.twitter.com/CtdlcxxF8f
— Lloyd Cole (@LloydColezone) June 13, 2024
We’re so glad you’re *officially* here, @utahhockeyclub!
Welcome to the family 🏒 🏔️ 🏀 pic.twitter.com/Twywqczts9
— Utah Jazz (@utahjazz) June 13, 2024
officially official.
welcome to the fam, @utahhockeyclub 🩵 https://t.co/Jz12R8eKvd
— Real Salt Lake (@realsaltlake) June 13, 2024
Some new friends in the 801 🩵💛
Welcome, @utahhockeyclub! #OneUtah | #UtahHC https://t.co/U3PgEHodOE
— Utah Royals FC (@UtahRoyalsFC) June 13, 2024
Welcome to the party 🎉
— LA Kings (@LAKings) June 13, 2024
Welcome to the rodeo, y’all! See y’all soon! 🤠
— Dallas Stars (@DallasStars) June 13, 2024
Welcome to the show!
— Columbus Blue Jackets (@BlueJacketsNHL) June 13, 2024
Say hello to Utah Hockey Club, at least for the 2024-25 season. The colors are official and will stick around when a new name is chosen. #NHL pic.twitter.com/AVC1KszWj0
— Greg Wyshynski (@wyshynski) June 13, 2024
Utah Hockey Club is official for Year 1.
Smith Entertainment Group closed on the deal that officially makes Utah an NHL franchise. Team name to be revealed at a later date as part of fan vote, and Utah HC is an option.
Here is their jersey and brand identity for 2024-25: pic.twitter.com/HetM3UoRKy
— Frank Seravalli (@frank_seravalli) June 13, 2024
Colors are cool to start simple.
— The Poll Guy (@Pollchamps) June 13, 2024
Not gonna lie, I really like the color scheme and look for the Utah HC team next season. Keep these colors in 25-26 with the new logo and name and there could be something amazing here #UtahHC https://t.co/GlXTocwaAc pic.twitter.com/gX92jDb4l6
— Zachary Martin (@OneTrueZach) June 13, 2024
Similar vibe 🤣 pic.twitter.com/EnPKUxdBbJ
— DraftKings Sportsbook (@DKSportsbook) June 13, 2024
Love the blue, I’m thinking we will be the Yeti
— Nate (@BigNateTwelve) June 13, 2024
Let us know what you think of Utah Hockey Club’s name, colors, and sweaters by tagging us on social media @kslsports.
In early June, SEG released a survey with six finalists for Utah’s permanent team nickname. “Utah Hockey Club” was among the six finalists.
After the initial survey included 20 nicknames for fans to choose from, the second round of voting presented six options.
These are the nicknames available for fans to vote on:
Your vote 𝙘𝙤𝙪𝙣𝙩𝙨!
Cast your vote for your favorite name before June 20 🗳️
🔗 https://t.co/HWoeUIiVfR pic.twitter.com/PbD4NpqJAd
— UtahHockeyClub (@utahhockeyclub) June 13, 2024
According to SEG, more than 520,000 people voted in the initial survey and the six finalists featured in the second round “were resounding fan favorites” that made up 60 percent of the vote.
RELATED: Trademarks Filed For Multiple ‘Utah Hockey Club’ Logos
The second round of voting is open until June 20 at 11:59 p.m. (MT) on NHLinUtah.com.
On June 1, the U.S. Patent and Trademark Office received multiple trademark applications with logos with the words “Utah Hockey Club.” The same logos were unveiled as part of Utah’s NHL team branding.
Team owner Ryan Smith previously announced that the team would be called “Utah” rather than “Salt Lake City” or “Salt Lake.” The team will sport “Utah” on its sweaters during Year 1 as a franchise.
During the next year, SEG will work with Doubleday & Cartwright, an acclaimed creative consultancy and design studio, to create the team’s logo, mascot, colors, and other branding elements.
SEG said it will unveil the name and branding before the 2025-26 season.
Kyle Ireland is a Utah Hockey Club Insider for KSLSports.com. Follow him on X (@kyleireland), Threads (@kyleirelandksl), and Instagram (@kyleirelandksl).
