Madisan Hinkhouse

About

Cristobal Varela is a seasoned SEO strategist specializing in sports media. With a deep understanding of digital publishing, search engine optimization, and content syndication, Cristobal works to enhance the visibility of sports news across multiple platforms. His strategic approach ensures high-ranking content that reaches and engages audiences effectively.

Expertise

Search Engine Optimization (SEO) for News & Sports Media
Digital Content Strategy & Syndication
Keyword Research & Market Analysis (Denver, Arizona, Seattle, Sacramento, Salt Lake City)
Website URL Structuring & Category Consolidation
Duplicate Content Resolution & WordPress Optimization

Experience

SEO Strategist, Bonneville International (2023 – Present)

Optimizes sports news content for KSL Sports & My Northwest
Leads category restructuring and URL standardization
Works closely with radio contributors to improve digital content SEO

Digital Content Editor, [Previous Company] (20XX – 20XX)

Managed content strategies to improve organic search rankings
Developed workflows for efficient content consolidation

Education

Bachelor’s Degree in Journalism & Digital Media (University Name, Year)

Certifications

Google Analytics Certified
SEMrush Certified

Achievements & Awards

Led KSL Sports to rank #1 for Utah Hockey Club after the Arizona Coyotes relocation
Successfully restructured My Northwest’s sports content for improved indexing
Increased organic traffic by XX% through SEO-driven content strategy

Report: Utah State, Oregon Cancel Future Football Matchups

According to a report from FBS Schedules, Utah State and Oregon have mutually agreed to cancel two future football games.

14 days ago

BYU QB Bear Bachmeier Tells Story Of His Unique Name, Number

All eyes are on the quarterback battle at BYU Football fall camp, one of the players competing for the job is transfer QB Bear Bachmeier.

14 days ago

Report: Georges Niang Returns To Utah Jazz In Trade With Celtics

The Boston Celtics are sending Georges Niang back to Utah in a trade for RJ Luis Jr. and future picks, according to a report from Shams Charania.

15 days ago

Report: Tyler Huntley Signs With Cleveland Browns

Former Utah quarterback Tyler Huntley has reportedly signed with the Cleveland Browns.

15 days ago

Puka Nacua Shows Up To LA Rams Camp Mario Kart Style

Former BYU Cougar Puka Nacua showed up to LA Rams camp ready to cruise.

28 days ago

Orem High School Quarterback Commits To SEC Powerhouse

Tayden Kaawa commits to a powerhouse program in the Southeastern Conference.

29 days ago

Report: Memphis Tigers Offer Big In Attempt To Join Big 12 Conference

The Memphis Tigers are willing to pay big in order to join the Big 12 Conference, according to a report from Ross Dellinger.

30 days ago

Utah Grizzlies Gear Up for Swan Song: Becanic Takes Helm Amid Impending Farewell

In a bittersweet turn for Utah's minor league hockey faithful, the Utah Grizzlies have named John Buchanan as their new head coach, injecting a dose of veteran expertise into what is poised to be the franchise's final season in the Beehive State.

1 month ago

Quarterback Jake Retzlaff To Withdraw From BYU After Fallout From Civil Lawsuit

Quarterback Jake Retzlaff plans to withdraw from BYU after fallout from a civil lawsuit.

1 month ago

Big 12 Preseason Poll: KSL Sports Edition

The annual Big 12 Media Days kick off today from Texas. We are getting you ready for college football season with the first annual KSL Sports Big 12 Preseason Poll.

1 month ago